Heritage Brand Authenticity Score (HBAS)
Measure the authenticity of your Italian brand heritage on eight weighted dimensions: score 0-100, tier classification, radar chart breakdown and five marketing story-telling recommendations.
Come utilizzare Heritage Brand Authenticity Score
Fill in identity and property information.
Select the sector, year of foundation and indicate if the brand has continuous family ownership and to which generation and currently managed.
2. Describe production and certifications
Indicates the percentage of Made in Italy along the supply chain, adherence to traditional methods (0-10), and potential origin certification (IGP, DOP, STG, patent/design).
Add Awards and Narrative
Enter the number of design awards received and evaluate narrative coherence (0-10) between the story told and production reality.
Calculate and read your score
Get your score 0-100, tier (from Fast Brand to Historic Icon), 8-dimension SVG radar, fast brand baseline comparison and marketing storytelling recommendations.
Suggerimenti
- Respond with verifiable data (actual founding year, documented supply chain percentage): an inflated score produces uncreditable storytelling recommendations.
- Check the weakest dimensions in the SVG radar: they are often the first intervention with the greatest impact on overall score.
- If you haven't yet obtained origin certifications, consider whether your sector/chain falls under the IGP/DOP/STG requirements before investing in a story based on that level.
Domande frequenti
How is your authenticity score calculated? (0-100)
A weighted average of 8 dimensions: history and longevity (20), family properties (15), Made in Italy percentage (15), traditional method (10), origin certification (10), design awards (10), narrative coherence (10), and geographic sector concentration (10). Each dimension contributes to the final score proportionally to its weight.
What distinguishes the 5 tiers (Fast Brand, Heritage Weak/Medium/Strong, Historic Icon)?
Overall score with facades: Fast Brand under 30 points (heritage positioning not supported by evidence, risk of greenwashing narrative), Weak Heritage 30-49, Medium Heritage 50-74, Strong Heritage 75-89, Iconic Heritage from 90+ (absolute reference brand for Made in Italy).
Why does geographic concentration affect scores?
Some sectors (e.g. excellence craftsmanship, food, leather goods) have historically concentrated in specific districts (Parma, Prato, Motor Valley, Florence) that reinforce the credibility of origin story. The concentration score is pre-set by sector and reflects how that industry is typically tied to a recognizable territory, not an input you manually insert.
What's the point of comparing "vs fast brand baseline"?
Show the gap between your score and a hypothetical fast brand without real heritage, to quantify how much your history, supply chain, and certifications weigh as a premium positioning lever compared to a competitor without authentic roots.
Does this score have legal value or certification?
No, it's an instrument of self-evaluation and marketing strategy, not an official certification. To get a DOP, IGP or STG designation, you need to follow the formal procedure at the Ministry of Agriculture/UE with approved production discipline: the tool helps you only understand how to communicate your heritage (or where to enhance it).