For those who need to build events at work and don't know where to start - or for those who already do and want to grow.
This matrix is based on the CMP International 2025 and MBECS standards research, applied to Italian and European business contexts. Four growth levels × five areas of expertise: 20 operational points to guide you.
How is the matrix structured
The growth of a corporate event builder is not linear: it scales independently in terms of scope, stakeholder breadth, and budget ownership. To make it clear, we have isolated five areas of expertise - aligned with the CMP International 2025 domains - and four career levels. Each intersection describes in brief the expected behavior at that level, in that area.
Ownership and Event DesignEvent Design (25%) + Strategic Planning (9%)
Project and Risk OperationsProject (6%) + Risk (7%) + Site (10%)
Communications and MarketingMarketing (9%) + Technology (5%)
Review and Improvement CycleEvaluation Process (5%) + Sustainability (5%)
The four career levels
For each level, you will find a role summary and five operational tabs - one for each area of expertise - describing what it means to do that job at that stage concretely.
Developer
0-2 years
Runs predefined briefs on single-team events, under senior supervision. Learns to meet deadlines, communicate with vendors, and document tasks.
Designs events from scratch for business units, coordinates multiple vendors, and manages operational stakeholders. Has autonomy over a single event budget (tens of thousands of euros).
Ownership and Event Design
Designs BU events from scratch: brief, agenda, venue, catering, A/V; coordinates 2-5 vendors.
Defines event strategy at division or regional level, secures executive support, writes policies and governance. Events become a brand and business lever.
Ownership and Event Design
Defines the events strategy for a division/region; drives a 10+ events/year portfolio.